Sqwishful Pop Up Sponge

Get it poppin'
Run your sponge underwater to pop it up. Each sponge is compressed to reduce its carbon footprint and hand die-cut with our unique shape for cleaning corners and edges.
Your new main squeeze

Give your sponge a good rinse, squeeze, and dry after each use. It's great for dishwashing and keeping countertops, sinks, and surfaces clean. A reusable sponge can replace your paper towel roll 30 times over. That's 3,000 paper towels for 1 sponge.
Leave the world cleaner

When you're ready to replace it, compost it.

We are Sqwishful. We take ordinary, everyday things and make them better for the earth. Why? Because small things add up, especially when it comes to waste. Sqwishful started with an optimist who loves to clean but hates that most cleaning products don't leave the world cleaner.

Call it Sqwishful Thinking, but we're here to change that. Join us. We believe sustainable living starts with inspiration, and what inspires us most are ordinary things that remind us that every day is a clean start.

Let's be the change we sqwish to see.