#REDUCED enables us to prevent further food/product wastage of ugly foods or the imperfects - products that have a slight bruise, misshapen products or discoloured packaging that does not affect the quality of the product itself.

Products that are nearing their 'best before' dates can also be found here. Due to regulations, all brands will have a 'best before' date for their products. However, most products are still edible/usable after their 'best before' date and can be prolonged with proper storage.