Get free delivery this long weekend (till 10 aug) with a min purchase of $55! Use code: HBD55

ORGANIC & CRUELTY-FREE BEAUTY

Discover high quality makeup and skincare range at affordable prices from Avril

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ECO-FRIENDLY DOG WASTE BAGS

With Modern Kanine freshly scented bags you can say goodbye to the yucky poop smell and hello to fresh smells and better walks!

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Loyalty Programme

Join us as a Soulfood Friend today and unlock exclusive rewards

Free Courier Delivery

When you spend a minimum purchase value of S$79

Visit us at our showroom

For collection of your online orders or a quick grab&go item. More details here

REDUCE, REUSE, RECYCLE

More often than not, our customers receive their orders packed in upcycled carton boxes and packing materials. For example, instead of using packing peanuts, we use newspaper to fill the empty gaps and to wrap fragile items. So don't be alarmed if your order didn't come in a pretty box - that's not our vibe. Let's do our part to save the earth!

Always Vegan & Cruelty-free

Our products are meticulously sourced around the globe to meet the needs of the conscious consumer - ranging from food to beauty, to household products, and many more.

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Beyond boundaries

We are more than just an online retailer; We distribute the 'Nature's Charm' brand to local cafes & speciality stores, making plant-based products readily available nation-wide.

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Be inspired

Together, we raise awareness of ethical companies, groundbreakers and activists to educate consumers on living a more sustainable lifestyle.

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